If you are just looking to send an undifferentiated mass letter, stop reading this post now.
If on the other hand you’re looking to represent your brand properly and to make a statement, I highly suggest you consider sending your mail in customized envelopes.
What makes a high quality customize envelope?
It starts with a 4 color print job. Even if you go with a standard size envelope, you can still get a high quality custom feel by expanding the number of colors you use to print the envelope. This is what I would consider the baseline for a customized envelope.
The second aspect to consider in a customized envelope is the type of paper stock you use. The range of options goes from standard 24# white wove, to a Strathmore writing stock, with various linens and classic crust in between.
The third aspect to consider is litho offset vs. digital. Litho offset is done on more sophisticated equipment that produces higher quality printing results. Digitial is great for small runs, but if you need ultra high quality or large runs, litho offset is the way to go.
The fourth aspect to consider is whether to use a custom size or a stock size envelope. Custom sizes are made a little differently to fit whatever you’re trying to send and stock envelopes force you to have whatever you’re mailing conform to the envelope. Custom size envelopes enable you to select from an infinite array of sizes, but they also allow you to specify other envelope characteristics such as the type of adhesive (regular gum vs. latex seal).
Burke Printing has 35 years of experience manufacturing customized envelopes and we have seen every type of envelope you can imagine. If it can be made, we can make it for you. Customized envelopes can be turned around as quickly as 24 hours, but more regularly they take about 10 days to manufacture. This is compared to 3-5 days to print standard size envelopes. Regardless of what you choose, we would love to have a conversation with you to discuss your custom needs.
Image credit: Ian Collins